While in the Universities central brand team, I directed the storytelling and creative output for multiple campaigns and events, leading the ideation, production and execution. By fostering strong collaborative relationships with both marketing and digital teams, I delivered bespoke content suites that integrated strategic design with high-quality photography and video. From initial creative direction to final delivery, I was responsible for ensuring that all collateral met rigorous brand standards and performed effectively across diverse digital channels under demanding timelines. I led the successful pitch and end-to-end management of a large scale Fringe Festival activation. Despite significant logistical and supply constraints, I delivered a highly interactive installation that met all strategic objectives. This project highlighted my capacity for managing high-risk creative builds, sophisticated stakeholder engagement, and complex contractor workflows under strict festival timelines.
