My engagement with the Penfolds global brand team spans over a decade of continuous creative partnership. Working alongside teams in Shanghai, London, Melbourne, and the United States, I have led the production of hundreds of pieces of creative collateral across graphic design, animation, photography, and video. Whether spearheading a team or acting as the sole creative voice, I provide strategic leadership focused on bold, high-impact production.
This enduring relationship has seen the delivery of major domestic and international campaign creative—from airport takeovers in Sydney and Shanghai to billboards in the world’s most iconic media placements. Managing photography and video production from initial concept to completion, I ensure every output reflects Penfolds’ prestigious brand standards, a process that has shaped me into a leader capable of performing in the most demanding global environments.
